Immersive experience design firm Holovis has announced that it will be showcasing a brand new ride concept at IAAPA 2017.
Ride and Realm is a next generation concept designed to give guests personalised experiences using real-time media.
It begins with an interactive dark ride, where guests are able to control their experience via onboard interactive technology. As they exit the ride guests are able to download an app that extends the ride’s narrative.
Using the app guests can solve puzzles and unlock achievements as they travel through the park. Guests then return to the dark ride, where their experience changes to reflect their progress.
Proximity beacons, geofencing and WIFI triangulation enables users to navigate the park using a live, digital map, and guides users in a scavenger hunt, offering clues throughout. It also allows users to unlock levels, play on-screen mini-games, use Augmented Reality to interact with live actors and interact with digital signage across the park.
The experience can even be extended beyond the park, as the app features games and tasks that can be completed outside the park, with the experience adjusting to reflect that experience on the visitors return.
Players are able to navigate the attraction space using a live digital map.
Peter Cliff, creative director at Holovis, says: “Ride and Realm presents a near limitless experiential attraction that is always different and truly re-ridable. Whatever you do within the ride or across the park has a real-time impact into the adventure that unfolds before you. This is more than just gamification and non-linearity: this is letting people determine their own destiny whilst being at the heart of a multidimensional, compelling narrative.”
Cliff adds: We see this concept expanding so that all park wide media, both on and off rides, react differently for every individual, depending on where they are in their game and evolving storyline. This is a true revolution in theme park-wide personalisation.”
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